A/W Denim

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Autumn / Winter campaign for Universal Store.

Everyone knows the struggle of finding the perfect pair of jeans (and making sure your booty looks good), and usually shopping online for denim is a risk not worth taking. Universal Store’s ‘Wear Them’ campaign takes the guesswork out of denim, with an interactive and easy-to-follow online landing page.

Additionally a booklet was designed for Universal Store to educate their staff nation wide on the details of Denim.

Kelsey Heinrichs - Creative Director - Graphic Designer

Kelsey Heinrichs - Creative Director - Graphic Designer

Kelsey Heinrichs - Creative Director - Graphic Designer

Kelsey Heinrichs - Creative Director - Graphic Designer
Kelsey Heinrichs - Creative Director - Graphic Designer

Kelsey Heinrichs - Creative Director - Graphic Designer

Further Projects