Do You Even Gift?

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Most Australian’s haven’t ever seen snow, but know what it’s like to be sweating in your bikini come Christmas Day. For Universal Store’s Christmas 2014 Campaign, I avoided all Xmas clichés and represented what 25th of December really means to their customers — your best mates, a beer (or seven), sunshine, waves & no-fuss comfortable clothing without looking like a complete drongo.
kelsey-heinrichs-1 Kelsey Heinrichs - Creative Direction Kelsey Heinrichs - Creative Direction Kelsey Heinrichs - Creative Direction Kelsey Heinrichs - Creative Direction Kelsey Heinrichs - Creative Direction Kelsey Heinrichs - Creative Direction

Further Projects